By Cathleen Leitch
Jason Derulo, the hottest new artist to hit the R&B scene, is making his way to Rider at the end of this month.
On Monday, tickets became available and students arrived early, but lines were still long when the booth closed at 1 p.m.
The concert this year takes place on a Friday, as opposed to Thursday. With a more convenient day for students, another sold-out show is anticipated.
“We went to the ticket booth right after class ended at 11:20, but the line was already very long,” said junior Nari Watanabe. “We left and when we got back to the ticket booth an hour later, we saw people who were ahead of us in line originally just getting their tickets. We then waited around 45 minutes in order to get the tickets and were one of the last to get the tickets that day.”
Julie Cortes, a temporary ticket booth worker, said that the first day was hectic because they had to individually type out students’ information before giving out a ticket. After that, a sign-up sheet was used and the process has reportedly been helpful in making the lines move quicker.
Of the 1,300 tickets on the Lawrenceville campus, just about half are left. This is surprising, considering the lines continued down the two-flight staircase near the booth.
Previous concerts have hosted Sean Kingston and Gym Class Heroes. The Rap/R&B theme is continuing this year because it seems to be what students want.
Usually the artist is chosen through responses to a survey sent out by the Student Entertainment Council (SEC). Last spring, a survey of genres produced the most popular music on campus, according to students.
“We wanted to reach as many students as we could as far as the genre. The most popular genre at Rider for surveys done was pop and R&B,” said Nicole Halpin, one of the special events chairs of SEC.
By basing their choices on the students’ wants and availability, the council was able to book someone many students know, the up-and-coming Derulo.
Derulo, known for his hits, “In My Head,” “Whatcha Say,” and most recently “Ridin’ Solo,” has topped the charts in both 2009 and 2010 and is currently on his first headlining tour.
The multitalented star released his self-titled first album under Warner Bros. Recording and Beluga Heights record labels earlier this year, which peaked at number 11 on the charts.
Accompanying Derulo are Super Mash Brothers (“Livin The Dream (I’m On A Float)”), set to open the show, and Auburn (“La La La”), who will play before the main act.
With Derulo’s Pop/R&B focus, Super Mash Brothers’ electro/German pop style and Auburn’s R&B beats, the show should be packed full of interaction, strong vocals and impressive dance moves.
“A lot of the students here are really going to enjoy seeing Jason Derulo because he’s brand new. This is his first exposure to touring and everything, so we think that we picked a great performer,” said Zachary Braff, special events co-chair of SEC.
Last year, Rider instituted a no-visitor stipulation to concerts on campus, but instead of hindering the experience, the turnout was better than ever before.
“We filled the capacity of 1,400 people,” said Nick Barbati, coordinator of campus activities.
Despite last year’s success with Kingston, both SEC chairs are expecting greater things this year. And just like last year’s concert, this concert is exclusive to Rider students.
“The one thing about Jason is that he’s not just a singer, he’s a performer,” Halpin said. “We want as many Rider students to be able to enjoy the event as possible.”
The show takes place in its usual spot in the SRC on Friday, Oct. 22. Doors open at 7:30 p.m. and the music kicks off at 8 p.m. Students must bring their ticket and student ID for entrance.