Side hustle to business: A students’ wig business lands her a celebrity client

By Amethyst Martinez

Hairstyling has been a part of senior criminal justice major Aletta Behyee’s life ever since she was young.

“I am African, so from a very young age, we are taught how to do hair. I’ve been doing hair since I was 6, and it’s just grown into a passion,” said Behyee. 

Behyee now runs her own business, Hair by Aletta, where she customizes wigs for her clients. Although she just began her business in 2021, Behyee has been doing hair for customers since middle school when she decided to make it a “side hustle,” she said. 

Social media has taken Behyee’s business to new heights, where she posts the wigs she makes on TikTok, Instagram and

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