By Lisa Henderson
If the talent of the men’s and women’s basketball teams alone isn’t enough to get you to a game, perhaps the prospect of being rewarded for attending will.
107.7 The Bronc has partnered with ABCO Federal Credit Union as well as both teams to design Launch-A-Bronc, one of many charitable contests hosted by the station each year.
Game attendees can purchase either one miniature basketball for $1 or seven for $5. At each game’s conclusion, those participating throw their basketballs and hope that they land within the set up targets. If successful, participants win prizes, like bookstore gift cards and restaurant certificates. All profits are donated to the American Cancer Society and Relay for Life.
Though the idea is not necessarily an original one, as The Trenton Thunder runs a similar contest for profit, The Bronc has already seen immense growth since its conception. Launch-A-Bronc has been in play since the beginning of the season and has helped to increase crowd sizes, as people are content to stay until the game’s finish to see if they win.
“It’s quite a large endeavor for 30 or so men’s and women’s basketball games,” said professor John Mozes, general manager at 107.7 The Bronc. “We thought it would be something cool to do that would be interactive, that would change things up at the games and raise money for charity at the same time.”
Junior John Duke, sports director for 107.7 The Bronc, is very proud of the success Launch-A-Bronc has achieved and notes many positive results since it began.
“It has been a long process but it has been a great one as well,” he said. “Our goal is to raise as much money as possible for Relay for Life and we are over our original goal of $2,000 with a few games to spare in the season.”
Rider University has hosted numerous basketball–affiliated contests since Mozes has been in charge at the station, such as the half-court shot, Beat the Bronc and the Kids’ Uniform Race. Dean Campbell approached him last year and asked if the station could do something new to raise awareness for charitable organizations. Launch-A-Bronc has been popular, as a few of the games have even sold out of mini basketballs.
“One female student has already won $140 in Bronc Bucks,” Mozes said.
Some businesses that have donated money for prizes are Chili’s Bar and Grill, Chick-Fil-A, Princeton Sports Bar & Grill, Rider Bookstore and Dining Services and Shady Brook Farm. Some prizes include tickets to see SILENCE! The Musical in New York City as well as to the Shady Brook Farm HorrorFest, Disney on Ice and the Trenton Titans’ games.
The Launch-A-Bronc contest has already accumulated roughly $2,100 and those in command hope the program will earn, and maybe even surpass, a $2,500 total.
“It has been a great project for 107.7 The Bronc, as we got to expose ourselves as a great community radio station by having such success in our first season with Launch-A-Bronc, when not many people had high expectations for it,” Duke said. “I hope that with our total from Launch-A-Bronc, we can help Relay for Life exceed their goal for this year as well.”