Around the holidays, commercials usually premiere using bright and dazzling Christmas colors to attract customers to buy the latest gizmos and gadgets. Some say that Christmas causes advertisers to change their strategies. Sure, this is the time for many television networks to target audiences with Christmas specials, for advertisers to try to get us in the spirit of the holidays by making their commercials snowy and sparkly, and for musicians to release new Christmas albums. But, the holidays are still only meant for one thing: family.
Some of these newer commercials are geared toward getting us to buy products, but we are smart enough to look past the need for “the perfect present.” Christmas is the time we all get to appreciate quality time — like decorating the Christmas tree, sipping hot chocolate and having that hearty Christmas breakfast — with those who matter most.
A good example of this is a Scotch Tape commercial. A mother is wrapping Christmas presents for her kids and the whole message suggests that you might as well have fun wrapping this gift because you know your kids will enjoy opening it. In the end, that commercial is centered on family and seeing the joy on their faces when they open a present on Christmas morning. Another example is when ABC Family advertises its 25 Days of Christmas, when it has family-friendly movies for children and parents to sit at home and enjoy a classic tale of Rudolph the Red-Nosed Reindeer or How the Grinch Stole Christmas.
In the back of our minds, we may be thinking about getting to the store for that holiday sale we’re dying to go to, but we’re still able to focus on the quality family time.
The holiday break is a special time. This will be my first Christmas that I’m not home for the weeks leading up to the holiday. After finals, I look forward to seeing everyone again. After all, the holidays are about spending time with people you care most about, going ice skating, getting in snowball fights, baking cookies for Santa in hopes that he’ll bring you the presents you want and, my personal favorite, sleeping underneath the lit tree on Christmas Eve.
Now that we are older, we are able to buy the things we want, which means we shouldn’t be so demanding on our wish lists. We should focus on what to give to others more than ourselves. I have a secret Santa gift to give to someone so I would rather focus on getting that person a gift they want instead of worrying about what someone will give to me. And since my parents pay most of my college tuition, I want to get them something they will enjoy. I can buy myself something I want at a later time.
We obviously can see past all the glitz and glam that the media and commercials present this time of year. When we were younger, the holidays were about gifts, but as we’ve gotten older, we can appreciate our family, which is the true meaning of the holidays.
– Neil is a freshman journalism major.