Green Corner: Red carpet turns green

We often find ourselves turning the spotlight on the celebrities whose faces are known and loved by many. Not only do we follow these celebrities as the characters they portray, but we also follow them in their everyday lives.
On Oct. 24 at 7 p.m. in the Cavalla Room, Rider will be host to another green celebrity. Adrian Grenier, star of the hit HBO series Entourage, will be coming to talk about his green living platform SHFT, which he co-founded with producer Peter Glatzer. The mission of SHFT is to convey a more sustainable approach to the way we live through film, design and food. The website consists of countless articles, short films and eco-friendly products that touch on each of the many aspects of being green.
In the midst of the hullaballoo of Hollywood, there are a handful of celebrities who have taken it upon themselves to use their fame to spread awareness about important causes. Celebrities have the perfect opportunity to share their knowledge because of the large audiences they have at their fingertips.
Rider has been the host to a few “green celebrities” in the past, allowing stars like Erin Brockovich and Rosario Dawson to come and speak to students on Earth Day and National Campus Sustainability Day respectively. Brockovich talked to students about how her movies helped her gain celebrity status and bring attention to sustainability while Rosario Dawson discussed the energy crisis we are facing and how we can help.
Matt Damon will be receiving an ongoing commitment award at the 23rd annual Environmental Media Awards.  Damon is the co-founder of; its mission is to provide clean drinking water and sanitation for people all over the world. He was also seen in the Green Film Promised Land, which was shown at Rider. Hayden Panettiere will receive the Futures Award honoring her potential to become an environmental activist. Panettiere appeared in the Green Film The Cove also shown at Rider, which attempted to defend dolphins from being hunted in Japan. She is also a spokeswoman for People for the Ethical Treatment of Animals (PETA) and other animal rights organizations.
Green celebrities can take many forms and can advocate many causes. Jack Johnson, for example, has been playing music at venues where energy is purchased from renewable sources and waste is recycled. These celebrities are making huge changes not only for themselves, but for people — and in Panettiere’s case, animals — around the world.
Rider has implemented many sustainable initiatives here on campus that seem to follow SHFT’s mission. With the Green Film Series, two LEED certified buildings, a solar panel array and a Terracycle Beauty Brigade, among many other projects, Rider is taking strides to help all Broncs go green.

-Danielle Campanella
Lawrenceville Eco-Rep
Printed in the 10/23/13 edition.

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