By Stephanie Curreri
Students can race through a rainbow shower when Rider hosts its first Color Run on Nov. 1.
The event is organized by Rachel Altman, vice president of National Panhellenic Recruitment for the Greek Council Executive Board.
The senior marketing major planned this run with help from her fellow council members on the Rider University Greek Council Executive Board to raise money for Circle of Sisterhood.
Circle of Sisterhood is a nonprofit organization founded and run by sorority women who are determined to raise financial resources to aid the removal of education barriers for women facing poverty and oppression.
“I chose the Color Run because it’s a new and popular thing that people want to do,” Altman said. “Running or walking a 5K is gender neutral; families can come and it’s just a goofy event. Not to mention, it’s for a great cause. And it’s colorful, which means it’s going be a happy event.”
The Color Run, as its website calls it, is “the happiest 5K on the planet.” Founded in March 2011, the event aims to “promote healthiness and bring a community together.”
Runners are showered with colored powder, and there are no winners. Participants donate an entrance fee to the cause. Having hosted over 300 events in 50 counties, the Color Run has grown into a worldwide phenomenon, “leaving the planet a little more colorful.”
In taking the time and proper steps to have this event take place, the Greek Council Executive Board hopes that the Color Run can become a Rider tradition.
“We are a new board, and we are working really hard to make this event a success so they will want to continue it for years to come,” said Cassandra Ettman, vice president of public relations for the Rider National Panhellenic Council.
Color Run participants are urged to wear all white so the colors appear brighter. However, because the event is taking place directly after Halloween, costumes are permitted. The first 100 registrants will be given a free white T-shirt with a special design on the front. If interested, volunteers are welcome to help. Registration will be held at 7 a.m. on Nov. 1. The run starts at 8 a.m. on the fields at the back of the Lawrenceville campus. It will begin on the track and then head to the trails that are part of the campus.
“I know money is tight for a lot of college students, but by signing up and participating in the Color Run, you are also donating your money to a great cause,” Alexis Bonamassa, president of Rider’s National Panhellenic Council, said.
“A school can only do so much if their students don’t participate, so I really hope people come out and support,” Altman said. “I know it’s early, and the day after Halloween, but it will just make for a way more eventful weekend.”
Anyone who wishes to participate can register online for $25 at: runsignup.com/Race/NJ/LawrenceTownship/RiderPanhellenicCouncil5kRunWalkColorRun.