Augmented Reality

By Brian Griffith

Computer technology has reached a point of exponential evolution, shaping our lives and our reality. We use cell phones, computers, tablets and other computer-driven devices everyday to peak into an unseen digital world that has limitless potential and uses. But what happens when the digital world merges with the physical world? How then will our world change? Well this is not only happening, but you wouldn’t believe what some people are doing with this technology. It’s call Augmented Reality or AR for short. Augmented reality (AR) is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data. Basically what AR can do is take live stream data from our environment (your camera from your cell phone) and then overlay outside data on top of the picture to create a three dimensional image. Check out the video below for a better look at this technology.

I’ve seen simple attempts such as Papa John’s pizza box,

or Lego’s new package design,

which uses AR technology for simple yet creative marketing tools. What I’m more interested in however, is how this technology is going to enhance our lives, making the digital world even more convenient and more-intuitive. If you haven’t heard of this before, then allow me to introduce Sixth Sense technology, a revolutionary device that, in my opinion, will become a game-changer in electronics. I could talk for hours how this technology will become big within the coming years but I’ll let you watch the inventor Pranav Mistry TED talk video.

For more information follow me on twitter @BryanGGriffith and share your comments or other technology innovations.

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